Topshop social trumps for London Fashion Week #lfw
It's simple and makes sense: bring users what they want and do it in one space. They've pulled a number of different element together: Shop for the clothes, buy the songs off iTunes, take quick pics of your favourite outfits and participate while tweeting, commenting, sharing - all through one dashboard. The only thing they don't have is more time for me to watch.
View and participate yourself on the Topshop website and a great in-depth article from Fast Company about the project.
![Screen Shot 2013-02-18 at 20.05.36 Screen Shot 2013-02-18 at 20.05.36](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F058b4c01-1485-4004-8c89-a0d9d1ba39c7_955x594.png)