"Freshly Brewed Urban Spam"

Topiary tea cups in Cairo, with the addition of Lipton tea bag tags.

This is brilliant. One of those, why didn't I think of that ideas... Well, I've yet to be on a tea campaign, but still, I'm not sure I would have come up with this.

But you know who did: JWT Cairo, whom featured at the recent Dubai Lynx awards show.

from brand dna