Brand image issue
I've been part of the problem.
An active anti-racist. That is how I would describe myself - and would say I have been most of my life and have the physical scars to prove it. The question is then, why did I not realise the issue with my brand imagery?
The choice of vintage, black & white, ‘humorous’ imagery is from an era that focuses on white people and western white culture. From an era that I don’t look at with rose coloured glasses. An era of segregation, riots, brutality (yes, the same could be said for this era as well…)
I have been back and forth in my mind for a few weeks now, trying to figure out what the right solution is. What is the process I can set up to create assets that are multi-people focused, don’t hone in only on the privileged? That provide a visual representation of my words while showcasing equality across the board.
Are pictures enough? No, of course not. But as a company of one, that is an area I can deliver on now, show people I am open to all and support all, proactively.
What they looked like:
What they are now and ongoing:
Feel free to take a closer look and have a read if you fancy a nosy about what I actually do!
These also feel more me… and I hope that shows.