Apple Being Apple

Blake E. Marquis, Designer of GreenNYC logo

A company in New York, GreenNYC, has put in a trademark application for their newly designed logo above. Apple has thus since, filed an opposition to said application.

Firstly, will apple take it further if they're denied, let's hope not. Secondly, are they really similar enough to warrant Apple Inc. caring so much? The GreenNYC logo is, well, green, has lots of negative space, has a stem and the leaf is thinner and goes in the opposite direction. Then there is the fact that the two companies offer completely different 'products'.

Check out the discussion over on Brand New and see what others think.